Demand Estimation Process for WaterHealth

Capital Business Unit (CaBU) starts the process of site acquisition and construction of WHCs across identified location and oonce the WaterHealth Centers are constructed they are handed over to the Consumer Business Unit for maintenance and operations of the plant launched

In this complete process, there various sub process and stages:

  • Site Acquisition and Selection: In this stage, WaterHealth ranks the wards in the community based on the proportion of people who do not have access to safe and purified drinking water. WaterHealth then approaches the elected representatives of these identified wards (based on the rollout plan) and explains the concept to get their buy-in on the project. The administrative body consisting of engineers along with the local government officials help identify locations which are easily accessible to large pockets of urban poor (slum dwellers). Once the locations are identified, WaterHealth conducts a detailed feasibility study to understand various qualitative and quantitative parameters to determine the Need, Potential and Technical feasibility of the locations.
    The study also covers critical aspects for smooth operations of a WHC i.e. availability of raw water source (for which WaterHealth measures the level of underground water and its availability throughout the year), availability of power etc. The results from the study helps WaterHealth to take informed decisions about locating the plant.
    Each location is assigned a base score based on the various parameters, after which the team prepares a final list of suitable (identified) sites. WaterHealth shares this list with the municipality and then enters into a site-specific agreement for each approved site with a concession term ranging from twenty (20) to twenty-five (25) years.

  • Site Construction: Once the locations are finalized and agreements signed, the Projects team of WaterHealth constructs the structures (modular) and installs and commissions the water purification systems within the specified timelines. The team employs local skill [labour] and begins the construction work, which takes 3 – 4 weeks for completion. Once the site is constructed, it undergoes trial runs to ensure that there are no hindrances to the smooth operations of the WHC. The team also conducts audit checks to ensure optimal operation of components and measurement devices. Once the sites are approved from the quality standpoint, the WHC is handed over to the Operations team for water dispensation and maintenance.

  • Site Launch: Once the site is approved, official launch program is laid out. This launch program helps to increase the visibility of WHC within the community. This launch program lasts for a duration of sixty (60) days approximately. During the launch phase, the company runs various activities across its WHCs to bring awareness among community members with respect to safe and clean drinking water practices. The program along with awareness building helps in generating demand. WaterHealth partners with the local institutions and key opinion leaders to drive community engagement and improvement programs.
    • Community Governing Body – These are at the core of our existence in the communities which provides land, water and electricity to set up the WHCs. WaterHealth involves them in all community initiatives.
    • Key Community Influencers – WaterHealth ties up with key community influencers like doctors and teachers to spread the message of safe drinking water.
    • Capacity building in the community – WaterHealth runs structured training programs for Business Associates and Delivery Service Providers to run plant operations.

  • Demand Estimation: Once the site is launched, the COBU team is responsible for conducting a detailed primary study around the WHCs to estimate the demand of safe and clean drinking water within and outside the community including the competitive environment.

  • Managing Distribution: WaterHealth manages the distribution channels to increase the reach and drive adoption of safe and clean drinking water among the community members by setting by:
    • Over the Counter: Where consumer can come and fill the purified water from a WHCs.
    • Water Dispensation Units (WDUs): Purified water gets transported from a centralized location (which is a WHC) to these Dispensation points from where consumer dispense at ease. This wok just like a hub and spoke model, where central hub is WHC and WDUs are the different spokes attached to a hub.
    • Delivery Service Provider (DSP): Purified water gets transported to consumer doorsteps using Delivery Service Providers (DSPs). These DSPs are chosen from the community itself.

  • Social Awareness Campaigns: WaterHealth regularly conducts social and awareness campaigns and activities in schools, communities to make people understand the benefits of drinking clean and safe water.